Business

5 Small Business Tips To Survive And Thrive During The Pandemic

4:59 PM

Business Tips During the Pandemic

One moment you’re standing strong and steady, and the next you’re grasping at straws.

“What now?”

That must be what everyone’s thinking when COVID-19 hit. Especially small business owners.

Some companies temporarily closed and others even filed bankruptcy because of this pandemic.

How about you?

If you’re a small business operator trying to survive or wanting to thrive, here’s some practical advice:


5 Small Business Tips to Survive and Thrive During the Pandemic


Business Tip #1: Put everyone’s safety first.

If you’re a brick and mortar business, practice safety protocols.

  1. Open the door for your customers to lessen their surface contact.
  2. Have an alcohol or sanitizer ready at the entrance.
  3. Take their temperature and if convenient, have someone ask them about symptoms.
  4. Wear face masks (and PPEs if needed) to make your customers feel safe.
  5. Disinfect the place regularly.
  6. Have your employees checked and tested.
  7. Monitor your team’s condition. If someone feels sick, let them take the day off or let them work remotely.
Take health precautions seriously. A decrease in productivity is better than the whole business shutting down because of the virus spread.

Business tip #1 safety first

Business Tip #2: Adapt to change.

Be like the bamboo. Strong but adaptable.

If this crisis has taught retailers something, it is to be flexible. Change with the times.

Use modern technology to your advantage. Let your customers find you online.

“Grocery retailers have to realize online order and click-and-collect will become 30-40% of their business,” Brittain Ladd, Global Business and Strategy Consultant.

Here are a few new normal most businesses are adapting to keep their businesses surviving and thriving:

  1. Operate with a skeletal workforce.
  2. Offer house delivery or partner with delivery apps.
  3. Have a pick-up or take-out only option.
  4. Adjust your space to ensure social distancing inside your store/office.
  5. Ask customers to give the exact amount.
  6. Provide online payment options or cashless transactions.
  7. Offer subscription services. Subscription box is flourishing in health, beauty, fashion and even in the pet industry.
  8. Go digital. Even companies as big as Target are turning to online shopping because of COVID.
Putting up an online shop is not as hard as you think. There are online tutorials you can check. Or you can book a consultation with a digital marketer and plan a strategy. 

Business Tip #2: Adapt to change

Business Tip #3: Stay connected with employees.

Your employees need you now more than ever. And you need them too for your business to survive.

Thank heavens for technology, working remotely is now possible.

Establish a work from home option with your team.

You have the advantage if you’ve already created a remote work system before COVID. If you don’t have one, don’t fret. It’s not rocket science.

Have a clear work from home guideline for your employees.

Here are 3 tools you can use for productivity:

  1. Slack is a great tool for chatting and simple project management.
  2. Google Meet, Zoom and Skype for calls.
  3. Trello is an amazing app you can use for keeping track of your team’s daily tasks.
Talk about your deliverables---who should do what and when is it due?

Clear communication is the key.

More than work, ask your team about how they’re coping during this crisis. Offer support. There are free mental health consultations online you can refer them to.

Your employees should feel heard. If you take care of them, they will take care of your business. 

Zoom meetings

Business Tip #4: Keep your clients/customers in the loop.

Like you, your customers are trying to figure out what’s going on and where they should go from here.

Be their guide. Be the constant and the normal they know they can still depend on.

How to stay connected with customers when everyone’s staying home?

According to International Telecommunication Union, over 4 billion people are now using the Internet. That’s a whopping 53.6% of the global population!

Make sure someone’s manning your communication channels. 

  1. Set up a Messenger bot for FAQs. Have someone check message inquiries.
  2. Send emails and/or post updates about new policies, process change, store hours or promos.
  3. Get their feedback. Ask your customers what they need from you as a business and what changes they want to see.
  4. Use social media to share your behind the scene stories with your followers and engage with them.
Customers will appreciate your effort to ensure they’re still getting the service or product they need even during this crisis.

Be transparent with your company’s plans. A well-informed customer is a happy customer. Show them you care and that their needs come first.

Don’t leave your loyal customers in the dark.

Trust goes a long way.

social media

Business Tip #5 Give back.

Some companies involve their customers in giving back to the community by asking them to donate.

Human Nature offers Pledge a Package wherein you can shop online for natural hygiene kits. They will then deliver these to healthworkers in different hospitals.

Some restaurants offer their kitchen for organizations preparing free meals.

What can you offer?

Remember: whatever you give comes back to you a hundredfold. 

Donate to health workers

✨ Bonus Business Tip: Change your mindset!

Now is not the time for victim and scarcity mentality. Now is the time to think out of the box.

Your business will not move forward if you as the business owner stays stuck.

Condition your mind as it is your most important asset. The more you master your mind, the more you can take control of your business no matter what the circumstances.

The resources you have at your disposal or your skills will all go to waste if you have a poverty mindset.

Take this pandemic as an opportunity to grow not only your business but yourself.

When you feel lost, go back to your business’ mission and vision. Why did you start? What are your goals?

This crisis will end soon. But your business doesn’t have to.

Use these tips to keep your small business surviving and thriving during the pandemic. Hang in there. You’re not alone in this journey. 😉



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2 comments

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  1. Thanks for the awesome tips. I feel we need to keep in constant contact with the employees, so that they don't feel alone.

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    1. You're welcome. Yes, we all need each other especially during this time. Thanks for stopping by.

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