Digital Transformation As Standard (4 Channels Your Organization Should Be Focusing On)

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4 Channels Your Organization Should Be Focusing On

Digitally transforming any business is a long and slow-burning process. It's not something that can be planned in a morning meeting and then implemented that afternoon. When the right digital innovations and processes are put in place throughout your organization, it will change the way you do business, it will also change the working roles of your employees and crucially, it should create a better customer experience.

Ultimately, as a business owner, you want to build a positive reputation and brand recognition, generate more leads, make more sales and hang onto as many clients as possible, all by spending as little as possible. It’s a big-ask but transforming your business and bringing in digital changes can open the door to all kinds of possibilities.

Wondering where to start? Here we’ll take a look at the digital transformation channels your organization should be focusing on. 

4 Channels Your Organization Should Be Focusing On

Digitizing your brand assets

As a growing company, a strong connection between your brand and your clients is essential and the money you spend on developing your brand and company identity is one of your biggest overheads. By keeping your brand well managed and consistent, you’re able to stand apart from your competition and attract more customers.

Traditional channels would have you handle huge amounts of paperwork, files and scanned copies of your trade show materials, print and direct mailings, press releases, blogs, sales presentations etc, making it all incredibly difficult to manage and to maintain continuity throughout your organization. 

By utilizing brand management software as part of your digital transformation, your marketing team will benefit from increased organization and continuity in your brand. You’ll also continue to excel in brand recognition and continue to build a strong customer base.   

Digitizing your brand assets

Social media and digital advertising 

Traditional marketing channels would have included anything from TV commercials and radio ads to printed media, flyers, and mail campaigns. By embracing a digital transformation, you can save money, time and get a bigger ROI by switching to social media as a way to specifically target your chosen demographic with photo and video ads and increasing your brand awareness.

Other digital channels such as email marketing, search engine optimization and PPC ads can generate leads and if done well, can transform clicks into sales. You’ll get the benefit of detailed analytics with every campaign so you can see what’s working and what’s not, reducing time, energy and your marketing budget.

social media

Ecommerce sites 

Traditional bricks and mortar shopfronts used to be the dream for many business owners, but embracing a digital transformation means you can offer the very same experience but online instead. Moving to an E-commerce site instead of a physical store eliminates expensive utility bills and it won't hold you back in terms of expansion and growth! 

Ecommerce sites

And finally, customer service 

We’ve all felt the frustration that comes with being placed on hold to a customer help desk. These days, a digitally transformed business uses social media as the forefront of their customer service department. It’s faster, yields quicker results and gives organisations like yours a chance to show their high levels of care and their willingness to resolve customer issues.

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